My Promo Video Blog

What is it about video that we love?

Posted 19 April 2017

I hope you all had a fantastic Easter weekend? It’s always such a nice break, 4 days off and you try and make every moment count, even the chocolate bites. ūüôā

I ended up with one my twin girls going for a forest walk and having my DSLR by my side we thought about shooting a little movie, we got so much into the experience that my 4-year old daughter took my handheld $3000 camera and started filming me. She proceeded to direct me, telling me which way to movie etc. She did a great job Рobviously a bit shaky but she did a perfect pan from right to left while I was walking and kept me right in the middle Рit was a proud-dad moment.

Afterwards we watched the footage together with our family and enjoyed the clips over and over again. I was overjoyed to see the kick everyone got out of watching the clips. I then thought what is it about video that captures our attention? (pun intended) Why does it work so well in engaging us?

Now you can have a look at a recent post I’ve put that will definitely give you 8¬†fantastic reasons what video will do for your marketing but I thought I’d just share a few thoughts on the matter.

Happy Monday everyone! If you are still sitting on the fence in your business whether or no to get a promo video I know…

Posted by My Promo Video on Sunday, April 2, 2017


See I believe as humans we are inquisitive and curious people, we love to see what is just around the corner, what life has in store for us next and watching video works just the same.

The reason why it works is it we want it to satisfy our curiosity (especially when there are a few likes attached to it). We live in the information age and what better and quicker way to upgrade your knowledge base by watching a video? That’s exactly videos do – it tries to satisfy our curiosity.

As a business owner you need to recognise your business has a story worth telling, your product/service matters and there should be a curiosity surrounding your business; a solution only you can offer the way only you can!



The importance of having the right music track

Posted 15 March 2017

The old truth goes that sound/music is up to 80% of a movie’s story – that’s quite amazing if you think about it. Just think back about your favourite films growing up and the audio cues that informed you what emotion might ensue in both the story and within yourself.

Imagine the opening of Jaws without the classic da-dum, da dum.

When working on a project it’s very important that I know who the video will be made for, a target market can be quite broad however knowing what their reaction needs to be while watching the video can really help in my selection.

As well as a song selection for the target market a music track can provide plenty of editing cues, this help whether a certain scene needs to be delayed or if other information needs to be included before moving on with the ‘story’.

You might think, ‘come on, it’s got to be more simpler than that? Pick a good song and just cut to it’; it can be but since a story is not just visual it’s important we approach it from all angles. Music should always compliment the visuals¬†and¬†not distract from it – it’s like a marriage where you just know it fits!

There are plenty of fantastic websites that offer great solutions for video projects. Sometimes you might need to cut a piece of your video together and select multiple tracks to see which one works best and whether you’re wondering what comes first, the story or music – the story comes first however don’t ever rule out the fact that music can inspire a story.

So next time when you hear a song or an instrumental piece just imagine what the imagery could look like to go with it!




Welcome to the My Promo Video blog

Posted 9 March 2017

Welcome to the My Promo Video blog. This is where we will share from our knowledge of what makes amazing promotional videos that connect with their audience and how they can benefit you.