The importance of having the right music track

The old truth goes that sound/music is up to 80% of a movie’s story – that’s quite amazing if you think about it. Just think back about your favourite films growing up and the audio cues that informed you what emotion might ensue in both the story and within yourself.

Imagine the opening of Jaws without the classic da-dum, da dum.

When working on a project it’s very important that I know who the video will be made for, a target market can be quite broad however knowing what their reaction needs to be while watching the video can really help in my selection.

As well as a song selection for the target market a music track can provide plenty of editing cues, this help whether a certain scene needs to be delayed or if other information needs to be included before moving on with the ‘story’.

You might think, ‘come on, it’s got to be more simpler than that? Pick a good song and just cut to it’; it can be but since a story is not just visual it’s important we approach it from all angles. Music should always compliment the visuals and not distract from it – it’s like a marriage where you just know it fits!

There are plenty of fantastic websites that offer great solutions for video projects. Sometimes you might need to cut a piece of your video together and select multiple tracks to see which one works best and whether you’re wondering what comes first, the story or music – the story comes first however don’t ever rule out the fact that music can inspire a story.

So next time when you hear a song or an instrumental piece just imagine what the imagery could look like to go with it!


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My Promo Video donates a portion of every project to Orphans Aid International.

    My Promo Video donates a portion of every project to Orphans Aid International.